Amsterdam aims to implement a number of steps to reduce nighttime tourism. Foreign visitors who solely visit the city for booze, drugs, and sex should be avoided as much as possible in the suggested revisions.
The Brussels Times reports that one of the initiatives entails a digital “discouragement campaign” targeting international visitors who solely visit Amsterdam for “alcohol, drugs, and sex.” The ad would target tourists from Britain in particular, but it would also cover other regions.
Plans to reduce nighttime tourism were presented by Alderman for Economic Affairs Sofyan Mbarki. One of his objectives is to get the brothels and catering businesses in the “Red Light District” to close early.
Amsterdam’s nightlife tourism has experienced a sharp uptick after a slow patch during the pandemic. Amsterdam was the most popular location this summer, drawing more visitors than it did in 2019. There is a good chance that Amsterdam will surpass 18 million overnight stays this year.
Amsterdam is a metropolis and that includes bustle and liveliness, but we must now choose to limit it instead of irresponsible growth.Sofyan Mbarki, Alderman of Economic Affairs
Residents of the city have long complained about the annoyance brought on by the increase in tourists. The Amsterdam City Council had decided that if there were more than 18 million overnight stays annually, extra steps should be required.
Authorities in Amsterdam also want to stop organized pub crawls and bothersome bachelor parties. They may also decide to restrict the number of river cruises that can be taken on the canals. The Brussels Times reported that smoking joints would also be prohibited in some areas of the city.