With global tourism on the rise and the Middle East providing year-round experiences, Abu Dhabi has launched a new destination campaign to encourage visitors to visit the UAE capital during the summer season and take advantage of fantastic deals on hotels and world-class attractions. The new campaign highlights all of a traveller’s passion points, highlighting unique and unforgettable Abu Dhabi experiences that await tourists this summer.
This summer, Abu Dhabi has something for everyone – at their own pace – to enjoy, including:
• RESTORING BODY AND SOUL: As the sun rises, unwind with yoga in the iconic surroundings of the Louvre Abu Dhabi, or escape to Nurai, a private and desert island retreat just 15-minutes away by boat.
• CULTURALLY ENRICHING EXPERIENCES: Visit Qasr Al-Watan Presidential Palace, explore the rich history of Qasr Al Hosn, or enjoy magical stargazing in the desert night air.
• IF IT’S THRILLS YOU’RE AFTER:Consider the world’s fastest roller coaster at Ferrari World Abu Dhabi, or a once-in-a-lifetime experience swimming with tiger sharks at the National Aquarium, the Middle East’s largest aquarium.
The Abu Dhabi Summer Pass is now available
The launch of the campaign is the first step in revealing the best of summer in Abu Dhabi. New promotions, including the Abu Dhabi Summer Pass, will be rolled out across experiences, cultural sites, and family entertainment attractions. Visitors will have even more reasons to book while exploring a different side of the city with amazing value across a diverse range of activities.
The Abu Dhabi Summer Pass grants visitors access to THREE leading theme parks (Warner Bros. World Abu Dhabi, Ferrari World Abu Dhabi, and Yas Waterworld Abu Dhabi), ALL cultural sites including Louvre Abu Dhabi, the majestic Presidential Palace Qasr Al Watan, Qasr Al Hosn (Abu Dhabi’s oldest standing structure), and FREE transportation via Yas Express and Abu Dhabi bus systems. Specifics will be revealed in the coming weeks as the pass is distributed.
To further enhance your vacation, prices at top hotels across the region in summer are on average 30% lower than in high season*. There’s never been a better time to visit Abu Dhabi, with a compelling pipeline of hotel discounts and promotions set to be unveiled in the coming months.
“Global travellers’ eyes are on the Middle East – so now is the perfect time to be sharing Abu Dhabi with the world, shining a light on just how many unique and diverse experiences are waiting to be explored affordably in and around the UAE’s capital,” said H.E. Saleh Mohamed Saleh Al Geziry, Director General for Tourism at Department of Culture & Tourism – Abu Dhabi.
“This summer, we want travellers to experience the known and unknown of Abu Dhabi, uncovering the hidden gems of our destination – at their own pace, whether it’s the thrills of our world class indoor theme parks or the race of the Yas Marina Circuit, to the rich depth of culture and activities that ensure the whole family is inspired and entertained. The UAE capital has something for everyone. We want to make those precious memories more accessible by providing competitive and compelling offers throughout the season so travellers can experience summer exactly as it can and should be enjoyed.”
Abu Dhabi’s Summer Like You Mean It campaign, which was officially unveiled at Arabian Travel Market 2022, reveals the unrivaled experiences travellers can enjoy during the summer in Abu Dhabi, all at affordable prices. VisitAbuDhabi.ae for more information on Abu Dhabi’s exciting events and attractions.