Airbnb aims to make it easier for employees to take use of their newly codified flexibility as flexibility becomes a permanent feature of many company cultures. With over 6 million listings worldwide, the platform launched its “Live and Work Anywhere” program last Thursday, an ongoing initiative to work with governments and DMOs to create a one-stop shop for remote workers and encourage them to try new places to work, all while helping to revive tourism and provide economic support to communities after years of travel restrictions.
Airbnb discovered the following in the Caribbean:
In Q1 2022, the number of nights booked for long-term stays nearly doubled when compared to the same period in 2019.
Long-term stays accounted for over 6% of all bookings in the first quarter of 2019, and nearly 10% in the first quarter of 2022.
In Q1’22, compared to Q1’19, the number of nights booked for long-term stays tripled.
With this in mind, Airbnb and the Caribbean Tourism Organization (CTO) have teamed up to promote the Caribbean as a viable place for anyone to live and work, launching the “Work from the Caribbean” campaign.
This campaign aims to promote and showcase the various destinations via a landing page that includes information on digital nomad visas for each country as well as the finest Airbnb alternatives for staying and working. Anguilla, Antigua and Barbuda, Barbados, Belize, British Virgin Islands, Cayman Islands, Dominica, Guyana, Martinique, Montserrat, St. Eustatius, St. Kitts, St. Lucia, St. Maarten, Trinidad will be featured on this promotional landing page, which will be unlike any other in the world.
“The steady recovery of Caribbean tourism has been driven by innovation and a willingness to seize opportunities, like the rise of digital nomads and development of long stay programmes to diversify the visitor experience in the region. The CTO is pleased that Airbnb has identified the Caribbean as one to highlight in its global Live and Work Anywhere program, and in doing so, support the continued success of the region.”Faye Gill, CTO Director, Membership Services
“Airbnb is proud to partner again with the CTO in order to keep promoting different destinations in the Caribbean so people can work and travel within. This campaign is a new joint effort that will continue to help with the promotion of the wonderful region.”Airbnb Policy Manager for Central America and the Caribbean Carlos Muñoz
This collaboration is one of the CTO’s many projects aimed at helping its members revive tourism and promote digital nomad programs in their countries.