Emirates will launch NFTs and metaverse experiences

Emirates will soon launch NFTs as well as exciting metaverse experiences for its customers and employees.

The airline, known for its innovative products and customer-centric services, today announced plans to create signature brand experiences in the metaverse, alongside collectible and utility-based NFTs. The first projects are already in the works, with a launch date set for the coming months.

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Corporate-EKPavilion exterior-Centre for Innovation Metaverse

Emirates also announced that its Emirates Pavilion at the Expo 2020 site will be repurposed as an innovation hub, bringing talent from around the world to bring the airline’s future-focused projects, such as those relating to the metaverse, NFTs, and Web3, to life.

Corporate-EKPavilion exterior-Centre for Innovation Metaverse
Corporate-EKPavilion exterior-Centre for Innovation Metaverse
The Emirates Pavilion at Expo 2020 Dubai will be repurposed into a Centre for Innovation, bringing talent from all over the globe to bring to life the airline’s future-focused projects including those relating to the metaverse, NFTs and Web3. Credit Emirates

“Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection. Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences. We are excited about the opportunities in the digital space of the future and are committing a significant investment in financial and resourcing terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies. It is fitting that our future-themed Emirates Pavilion at Expo is being repurposed as a hub to develop cutting-edge future experiences aligned with the UAE’s vision for the digital economy.”

HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates airline and Group

Emirates is continuing to collaborate with industry partners on its Web3 strategy and to recruit talent for its pipeline projects.

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Emirates was a pioneer in web virtual reality (VR) technology on emirates.com and its Emirates app more than 5 years ago, offering an immersive 3D, 360-degree view of its cabin interior experiences onboard. Customers can use the 3D seat map to explore their seats before checking in online, and prospective customers can book their preferred seats from within the 3D environment. This award-winning technology is compatible with all devices and does not require any additional applications or plug-ins.

Corporate-EKPavilionVR-centre for innovation-Metaverse
Corporate-EKPavilionVR-centre for innovation-Metaverse
Emirates is no stranger to delivering experiences for customers in the digital world. During Expo 2020, its VR experience of future aircraft cabin interiors were the most popular attraction at the Emirates Pavilion. Credit: Emirates

It was the first airline to launch its own VR app on the Oculus store last year, offering users accurate, life-size, and interactive cabin interior experiences onboard Emirates’ flagship A380 and Boeing 777-300ER Gamechanger aircraft. Users can, for example, “pick up” items from the Onboard Lounge, “turn on” the Shower Spa, or “close” the private suite doors behind them. They can even go inside the cockpit.

The VR journey showcasing future aircraft cabin interiors was the most popular attraction among the “future of commercial aviation” themed experiences at the Emirates Pavilion during Expo 2020 Dubai.

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