Thanks to Japan Airlines’ (JAL) new trial program “Any Wear, Anywhere” clothes rentals, travelers to Japan can now arrange their travel with minimal luggage. In order to save them from carrying a bulky luggage, the airline is now providing customers with the option to rent clothing when they arrive. According to size, season, and color, passengers can borrow clothing. The project began on July 5th, 2023, and will continue as a test until August of 2024.
Another aim of the airline is to reduce the aircraft’s weight, thereby cutting down on the airline’s carbon emissions. A statement released by the airline said, “With more and more people flying again after the COVID-19 pandemic, and with the recent emphasis in sustainability, there is a growing movement around the world to promote sustainable tourism.”

It went on to explain that the idea behind the service is to provide environmental value while enabling travelers to travel light by giving “Any Wear, Anywhere” clothes rentals at their location.
According to the website of a clothes rental agency, the combined weight of passengers, luggage, and freight increases fuel consumption. On a travel from New York to Tokyo, carbon emissions can be lowered by 7.5 kg for every 10 kg of luggage weight dropped!

According to the website, travelers can also reserve clothing up to one month in advance and borrow it for a two-week period. Also emphasized was the fact that both new and used apparel will be available for rent.
The airlines added that although modern travelers want to choose places, lodgings, and modes of transportation that are more environmentally friendly, they still don’t have many viable options. The airline stated, “Most travelers now enjoy dining at restaurants and lodging in hotels at their destination, but they typically bring their clothing from home.”
The quantity of clothing reserved affects the cost of the rental. Two pairs of shorts and three t-shirts are included in a men’s casual summer assortment that costs USD 28.5. For USD 36, you may hire a women’s smart-casual outfit that includes three to four blouses and two pairs of pants for spring or autumn.
What a great idea. I know people who rent vintage clothes for costume parties. But new clothes for travel. Kudos to Japan for, once again, innovating a new way to live.
Interesting, but the time needed to organise once you arrive at your destination?