According to the most recent news reports, Thailand already received 2 million visitors in the first half of the year, indicating sustained expansion of the sector after the COVID pandemic nearly caused it to collapse. The country’s hotels, private clinics, and other establishments are now being urged to avoid making significant discounts in order to draw travelers and instead concentrate on enhancing Thailand’s reputation as a premium tourism destination.
“We cannot let people come to Thailand and say because it’s cheap.” He further added, “Instead they should instead say that because it works, it’s reasonable’, that’s where we can increase value.”
Thailand Deputy Prime Minister Anutin Charnvirakul
While elaborating this further, Anutin referred to the approach to that of luxury fashion brand, Louis Vuitton that says, “Hold your ground. Sell premium. The more expensive, the more customers. “
Pre-pandemic 2019, Thailand, one of Asia’s most well-liked travel destinations, had hosted a record-breaking close to 40 million visitors who spent over USD 53.53 billion, or 11% of the country’s GDP. Reports also stated that despite calculated steps to abolish quarantine restrictions, arrivals fell to 6.7 million the following year and to 428000 in 2021. According to reports, it anticipates 10 million foreign visitors in 2022.
Despite big businesses experiencing losses in tourism due to the pandemic, Thailand announced a long-term visa program earlier this year for wealthy foreigners and skilled professionals, staying true to its strategy to attract high-spending tourists.