“The Messi Experience, A Dream Come True,” an interactive trip, will premiere in early 2024. It will then travel to all seven continents over the next few years.
It will be produced and co-created by Primo Entertainment, a well-known mass event production firm based in the United States, and Moment Factory, a Montreal-based worldwide multimedia entertainment studio.
The Messi Experience is a cutting-edge, interactive multimedia experience that takes guests on a one-of-a-kind trip through the legend’s life and invites them into the game! Guests will be taken to a world powered by youthful ambitions and record-breaking achievements, where they will experience and discover the man behind the legend: Some of the activities for a fully immersive experience will include digital on-ball activities with live score updates and personal virtual engagement with Messi himself.
As they absorb in the talent of the greatest player to ever grace the pitch, they will sense a mix of physical and digital energy. From his childhood in Rosario through his arrival and career at Barcelona, to Argentina’s World Cup victory in 2022, this multimedia spectacle experience will take you on an emotional journey of a boy who became a legend. This encounter will leave visitors feeling motivated, energized, and uplifted.
“I am very happy to be part of this project that allows fans to get closer to my journey on and off the field. Throughout my career, I have always strived to inspire and connect with people through my passion for football. This experience will offer a unique opportunity to relive the most memorable moments and feel the emotions that have shaped my path.”
Leo Messi
“We are overjoyed and proud to present this incredible Lionel Messi experience.” Messi is a unique model for all generations and a show of overcoming both high and low hurdles. We plan to take the experience to every continent. “There will be 75 minutes of inspiration, emotion, entertainment, and fun for everyone,” stated Primo Entertainment co-founders Andres Naftali and David Rosenfeld.
We strive to foster a sense of collective wonder and connection through our many projects at Moment Factory. We are thrilled to bring together immersive narrative and interactive technologies in this event to create a one-of-a-kind encounter between the audience and Messi, the legend.” Sakchin Bessette, Moment Factory Co-Founder and Executive Creative Director
Please visit www.themessiexperience.com to register and learn more about the experience.