Romania’s Black Sea coast is about to welcome a new high-end destination: Nibiru, reportedly a €50 million resort development near Costinești, spearheaded by YouTuber-turned-entrepreneur Selly and his media group, Global Records. Built in whispers and launched through enigmatic pink planet imagery shared by influencers, the project is set to begin construction in 2026, prompting a frenzy in the real estate market.
🔍 What’s the Buzz Behind Nibiru?
- The Vision: Positioned just minutes from the popular Beach, Please! festival, Nibiru is being marketed as a premium, event‑centered resort designed to revitalize the Costinești area.
- Who’s Behind It: Sources indicate that Lucian Ștefan, aka Gîtiță, co-founder of Global Records and father of the streaming star Selly, plays a key role. This has led some critics to question the project’s “self‑made” narrative.
- Investment Scale: Reports describe Nibiru as a multi‑tens of millions of euros project—commonly cited around €50 million, though precise figures vary.
🌿 Why Now—and Why Costinești?
- Real Estate Surge: The announcement has already driven nearby land prices up by about 15%, as speculators and developers look to capitalize on expected growth.
- Festival Proximity: Its location near Beach, Please! promises built‑in audience, keeping the resort lively even beyond conventional summer season.
🧩 The Marketing Genius—or Mystery?
A viral marketing stunt saw dozens of Romanian celebrities swap their profile pics to a glowing pink sphere. The official unveiling was timed for July 29, 2025 at 11:11 AM, fueling massive social media chatter and speculation.
⚠️ What We Don’t Know Yet
- There’s no official press release confirming detailed plans or timelines.
- Criticism has already emerged over the involvement of local political connections and lack of transparency.
- Community reaction—especially from Costinești locals—is mixed, with some hinting at insider knowledge via land sale posts near the proposed site.
📌 Key Summary
| Topic | Detail |
|---|---|
| Project Name | Nibiru |
| Estimated Budget | ~€50 million (tens of millions) |
| Location | Costinești area, near Beach, Please! festival |
| Leadership | Selly and Global Records, via Lucian Ștefan |
| Start Date | Expected to begin in 2026 |
| Community Reaction | Speculative optimism mixed with skepticism |
✍️ Final Thoughts
Nibiru appears to be more than just a resort—it’s an attempt to create a branded “festival‑first” tourist magnet on Romania’s coast. Though much remains unconfirmed, the project has already shifted local land values and attracted intense media attention. If it materializes, it could redefine how Romania approaches luxurious beach destinations.